Make it anticipated.

Make it analytical.

Make it anou.

Major marketing moments — from the breakthrough brands to the passion projects.

  • Image of Humanities Horizons' official logo.

    Humanities Horizons (HH) was an upcoming 2025 conference and career fair hosted by UCLA and UCSB to uplift Humanities and Fine Arts students. Promotional graphics were designed using Canva, InDesign, and Figma, and Wijeratne led strategic outreach through LinkedIn and campus networks. Visual storytelling melds with data-driven strategy. Swipe for more!

  • Images of promotional posters containing key information for Humanities Horizons.

    Examples of promotional posters created through Canva and Indesign, available for digital and physical use.

  • Images of potential logo designs for Humanities Horizons.

    Examples of logo design through Figma, cultivating unique branding aligned with UCSB and UCLA.

  • Photographs of graphics created to promote Humanities Horizons workshops. These include career paths, transferable skills, and a career prep checklist.

    Examples of preparatory workshop presentation graphics created through Canva.

  • Image of the UCSB Non-Traditional Student Resource Center's official logo.

    The Non‑Traditional Student Resource Center (NTSRC) at UCSB offers campus resources and guidance to students over 25, student parents, veterans, and re‑entering students. Applicable skills included event planning, social media analytics, graphic design, email and newsletter copywriting, community engagement, and qualitative student surveys. Swipe for more!

  • Examples of social media graphics designed with Canva, increasing our social media reach by +187%.

  • Examples of promotional email copy, increasing the average email click rate from 45% to 60%.

  • Examples of physical posters created through Canva, displayed in and outside the NTSRC space.

  • Additional examples of content creation disseminated through Instagram, X/Twitter, and Facebook.

  • Logo for Healing Justice Santa Barbara, whose marketing campaign I worked on.

    Healing Justice Santa Barbara (HJSB) is a a Black-led, Central Coast nonprofit that uplifts African American communities through cultural arts, historic preservation, youth education, and healing initiatives. Wijeratne worked on an Integrated Marketing Communications Plan to increase brand awareness and secure high-value donors, focusing on audience segmentation. Swipe for more!

  • Images of the Healing Justice Integrated Marketing Communications Plan.

    Example pages of the IMC Plan, including the marketing objectives and market research.

  • Images of the Healing Justice target audience profiles.

    Further examples of the IMC plan, including audience segmentation and primary/secondary target profiles.

  • Images of social media posts for Healing Justice branding.

    New social media branding to recruit student leads for the HJSB Black Student Associations.

  • Redesigned Mock Logo for author Ali Hazelwood and her new novel.

    Ali Hazelwood is a popular contemporary romance author of the upcoming novel Problematic Summer Romance. With a team of marketing students, Wijeratne worked on a mock redesign, addressing pre-launch campaign errors. We revamped her PR packaging, social media strategy, website design, and general branding through Figma. Swipe for more!

  • Images Redesigned social media posts with a revamped Problematic Girl Summer campaign.

    Redesigned social media posts with a revamped Problematic Girl Summer campaign.

  • Images of the Healing Justice target audience profiles.

    New PR package designed for #BookTok influencers to promote.

  • Images of social media posts for Healing Justice branding.

    Merchandise with Hazelwood’s revitalized branding to increase physical book sales.

  • Images of a redesigned promotional website for author Ali Hazelwood.

    Ali Hazelwood’s website with a bold, vibrant new spin and a promotional splash page for Problematic Summer Romance.